I had heard rumors of this but I saw a standalone display (like a cardboard one) at Walmart. This is particularly interesting because I have never seen one like it, and I couldn't tell if it was permanent or just a placeholder or not.
It had what seemed every product in Elf's line and even ones I hadn't seen before. More than Target, which is primarily where you would see and Elf display. They were grouped by price $1, $2, $3.
I really like the Elf line, the quality is great considering that the price is so inexpensive. I really like the lip scrub, gel eyeliners, eyeshadows, their scented wipes and their eyeshadow base. I will try more of their new ones soon. Their brushes are highly rated as well.
But it looks like their blush packaging is going away from the Nars look to the Wet'n'Wild look.